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Developing Your Elevator Pitch

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user picture Submitted by ABEST1 on Wed, 2012-04-25 11:40
  • Professional Development


 

 

An elevator speech should "sum up unique aspects of your service or product in a way that excites others.

The goal is to deliver the right information with the right tempo and polish, such that the prospect will want a follow up meeting with you.

What is the right tempo?

about 30 seconds- the approximate duration of an elevator ride from the 1st floor to the top floor.

What is the right polish?

Well-rehearsed so you can deliver the message with a feeling of ease.

What is the right information?

If you are an employee seeking employment...

Your Employer Elevator Pitch Might Include:

  1. Who you are plus a credential
  2. A specific position or employment objective
  3. How you have demonstrated your interest?
  4. How you are qualified?
  5. Give the person two options on how they can assist

Elevator Pitch Example (Employer)

Hi Mr. Miller,

My name is Josh Paul.  I am a graduating senior from Davidson College.  I am looking for an internship in a law firm this summer.  I have had a strong interest in the law since I first enrolled in college and have participated in several seminars of constitutional and corporate law.  Although those seminars were ungraded, I have maintained a 3.4 GPA while also participating in several extra curricular activities including the Pre-law society.  If your firm offers internships, I would appreciate an introduction to the people in charge of that program.  Alternatively, I would appreciate the opportunity to give you a call and/or meet with you in person to discuss your career path and how I might find opportunities within the legal profession.

If You Are an Entrepreneur Seeking Investment...

Your Investment Elevator Pitch Might Include:

  1. The Problem Your Business Solves
  2. Who Has the Problem
  3. How Big the Market for the Solution Is
  4. Your Qualifications to Run this Business

Elevator Pitch Example (Investor)

JD Software Solutions

JD Software provides custom online commerce and back-office solutions to businesses with less than $10 million in sales that can’t afford the high prices of big-name consulting firms. These business customers will be eager to drive their sales and improve efficiency, now that it can be accomplished with a fraction of the time and money required by the big-name firms. Our founder, John DelMonte, has 8 years’ experience as a senior project manager for EDS, where he learned how to manage projects from start to finish using skilled independent contractors. With a market of over 8,000 small businesses in San Diego with revenue ranging from $1 million and $10 million, JD Software Solutions will be cash-flow positive and profitable in less than 12 months.

 

If You Are a Salesperson Seeking New Business...

Your Sales Elevator Pitch Might Include:

 

 

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