Developing Your Elevator Pitch
An elevator speech should "sum up unique aspects of your service or product in a way that excites others.
The goal is to deliver the right information with the right tempo and polish, such that the prospect will want a follow up meeting with you.
What is the right tempo?
about 30 seconds- the approximate duration of an elevator ride from the 1st floor to the top floor.
What is the right polish?
Well-rehearsed so you can deliver the message with a feeling of ease.
What is the right information?
If you are an employee seeking employment...
Your Employer Elevator Pitch Might Include:
- Who you are plus a credential
- A specific position or employment objective
- How you have demonstrated your interest?
- How you are qualified?
- Give the person two options on how they can assist
Elevator Pitch Example (Employer)
Hi Mr. Miller,
If You Are an Entrepreneur Seeking Investment...
Your Investment Elevator Pitch Might Include:
- The Problem Your Business Solves
- Who Has the Problem
- How Big the Market for the Solution Is
- Your Qualifications to Run this Business
Elevator Pitch Example (Investor)
JD Software Solutions
JD Software provides custom online commerce and back-office solutions to businesses with less than $10 million in sales that can’t afford the high prices of big-name consulting firms. These business customers will be eager to drive their sales and improve efficiency, now that it can be accomplished with a fraction of the time and money required by the big-name firms. Our founder, John DelMonte, has 8 years’ experience as a senior project manager for EDS, where he learned how to manage projects from start to finish using skilled independent contractors. With a market of over 8,000 small businesses in San Diego with revenue ranging from $1 million and $10 million, JD Software Solutions will be cash-flow positive and profitable in less than 12 months.
If You Are a Salesperson Seeking New Business...
Your Sales Elevator Pitch Might Include:
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